We boost your website traffic by positioning your website on your strategic keywords. Entrust your SEO optimization to an agency specializing in SEO.
Good ranking on Google is the first lever of traffic for a website . This is why it is essential that your site be present on the first positions on your keywords and your semantic universes. And you can get with a best SEO company in Surat i.e. Maiden Stride.
Maiden Stride is an SEO agency in Surat, specialized in SEO services on Google. We put everything in place to allow your business to attract more customers to your site. Search engine optimization is a decisive element of any successful digital marketing strategy. Our SEO experts in Surat support you to make your site a real lever for your growth.
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To improve your SEO, it is important to take care of your title tag because this title will appear first in search engine results. This is the main line that people will click on to access your webpage. This tag should feature your main keyword and should be clear and concise. As a general rule, the title tag of a page should not exceed 512 pixels (50 to 70 characters). We take care of this to improve your website click through rate (CTR).
Search engines attach great importance to the URLs of web pages. Indeed, your prospects will be able to find you more easily if your URL is simple and clear. For that, it is therefore necessary to optimize it, by simply keeping your domain name, followed by the keywords that you have identified.
The heading tags (numbered from 1 to 6) allow you to structure the text of your webpage as well as to summarize the content of your paragraphs in order to highlight the most important ideas that you want to convey to your readers.
These tags play an important role in SEO since they allow you to highlight the keywords on which you have decided to position yourself.
In our SEO strategy we put a single H1 containing the main keyword that we have identified for your business and which will allow you to gain more visitors. This keyword could be subsequently reused in certain headings. Your H2 tags should contain secondary keywords and H3 tags target related keywords in order to optimize your SEO.
The meta description tag appears in search engines, below your title tag and is an SEO element that should not be overlooked. It gives a concise summary of the content that can be found on your page.
It is what makes a user click on your webpage or not. So don't neglect it! You must succeed in making Internet users want to come to your website.
This tag must therefore be unique and attractive in order to generate clicks on your URL. In general, the meta description tag should not exceed 160 characters.
Alt tags on images are used to indicate the content of an image to search engines. It is in this sense that these tags constitute a key point of your SEO, not to be overlooked.
This is why you need to work on your alt tags using the keywords related to the image that you have decided to include in your website. The alt tags help optimize your SEO since these keywords will also be read by search engines and give them details in order to interpret your content.
These tags also allow you to be referenced in Google Images and increase traffic to your website and therefore improve your SEO. These are also the tags that will be displayed if your images do not load and which will thus be able to tell your readers what the image represents.
In order to improve your SEO, do not copy content from other sites, either in full or just certain paragraphs of a page. This criterion may seem simple but it is not the least.
Indeed, when Google detects that a site is duplicating content, it no longer makes it appear in the search results. It would therefore be a shame to see your efforts to improve your SEO reduced to nothing for a few lines copied.
Tools that we use to check your content by comparing it to all the content offered on search engines exist such as plagiarisma.net, duplichecker.
Developing your online presence and optimizing its natural SEO is now a major challenge for companies wishing to develop their business and stand out in a competitive world. For this, many web marketing solutions exist, including local SEO.
The local SEO means a strategy to improve the positioning of a business when local requests/queries are made on a search engine. What is called "local SEO" increases the web visibility of a company in a specific geographic area.
This element should not be neglected in the event that your targets are located in the same perimeter as you. Moreover, a Google study showed that 4 out of 5 Internet users carry out local searches when they inquire about services.
By positioning yourself on “SEO agency in Surat”, rather than “SEO agency” for example, you indicate your geographic location to Google and increase your chances of targeting local customers. In addition, when a mobile search is performed, Google gives more visibility to local businesses.
A local SEO strategy is interesting for companies with several agencies in different geographic sectors, or needing to reach a local target. Whatever the size and type of your company (SME, head office, etc.), being well referenced locally can also constitute a launch strategy in order to improve your referencing on a national level thereafter.
Good to know: While most tools to improve local SEO are free, it takes time and expertise. In order not to go wrong, do not hesitate to use the services of an SEO company in Surat.
SEO is subject to many Google requirements. Local SEO is no exception to the rule, in particular that of having a site optimized for search engines and accessible to Internet users.
Working on on-page SEO thus consists in optimizing a website so that it ranks in search engine results. To do this, a few technical criteria must be met, in particular:
Once these prerequisites have been applied, you can focus on the local dimension by working on certain elements. Two scenarios:
You must optimize the content with keywords incorporating a local component. Do not hesitate to repeat it several times, especially on your company pages. For each SEO variation, add a local anchor. You thus provide information about your location to Internet users and search engines.
If you have several offices in cities, you can create a specific page for each office. Each page should have unique content, while keeping the same structure as the others. This will be useful to you in particular in the context of an SEO objective. To optimize your office pages, do not forget the internal networking and optimization of your images.
Optimizing your on-site SEO is not enough: off-site SEO is also an important part of Google's criteria and allows you to increase your visibility on the web and increase your popularity with Internet users and SERP robots. Here are some essential tools to develop your local off-site SEO.
This free online directory offers companies the possibility of creating a file in order to feed Google Maps and to benefit from good visibility in universal search. To optimize your page, consider in particular:
There are a multitude of local or national directories, free or paid. So as not to spread yourself too thin, stick to your theme and your region: this is the most effective way to gain visibility locally. Among the most famous are: Hot Frog, Bing Places, and Google My Business.
Getting good backlinks from other sites boosts your authority and lends weight to your local SEO . Do not hesitate to contact influential bloggers by offering to publish relevant content (in exchange for a link), as well as local sites such as the town hall, the tourist office, the chamber of commerce, the local press or more associations.
YouTube, Facebook, WhatsApp, Instagram, Twitter, LinkedIn… So many platforms that allow you to gain notoriety and make yourself visible on search engines. Don't hesitate to join local communities, and post interesting content to generate engagement.
Just like traditional natural SEO, local SEO must meet strict rules and requires the implementation of a set of local oriented “on-site” and “off-site” techniques. Local SEO can reach geographically targeted visitors and ultimately improve your conversion rate and your business.
A backlink is an incoming hypertext link which points to a page A from a site B. The latter is of fundamental importance for the SEO of a site. The quantity and quality of the profile of links pointing to a site are the main criteria of Google's algorithm.
Indeed, although the Onpage criteria (content, site structure, tag, loading speed) are important, Off Page remains the predominant one. A well-made backlink aims to transfer Link Juice from site B to page A.
Google based its algorithm to estimate the popularity and the notoriety of a site, according to the authority of the "trust" of the sites, this trust being transmitted from site to site.
The popularity of a site is like the popularity of a person in real life. The more a person is said to be popular the more popular they will be. It is all the more so if it is people who are themselves popular in the same field of expertise, who say it is popular. The same goes for websites.
Off-site SEO is also called off-page. Quite simply, it is SEO work that is done outside of the site. These measures outside the site are fundamental.
They have a great influence on the search results offered by Google. Concretely, this approach aims to improve the perception of your site by search engines. A set of factors contribute to it such as the popularity, relevance, reliability but also the authority of the website.
So anything that relates in one way or another to your website influences these factors. This is the reason why we have to work with other websites, but also on social networks.
This reputation that you improve allows Google's algorithm to understand that your website is a site to watch, that it is relevant and interesting. In a nutshell, off-site SEO is your credibility for Google.
No SEO specialist knows the exact criteria of Google's algorithm perfectly. Quite simply, because the company keeps its algorithm secret and communicates very little about all aspects of its search engine. Nevertheless, studies converge to show that the weight of off-page SEO in the decisions taken by the algorithm certainly exceeds 50%.
This is particularly the case of the Moz study entitled “Search Engine Ranking Factors”. In addition, the importance Google places on this type of SEO is constant. So while the algorithm rules and ranking factors undergo regular changes, so does the off-site SEO weighting.
To improve the off-page SEO of your website, several criteria related to the perception of your site must be taken into account. The backlinks of your website will be counted as votes. All of these terms refer to a good integration of your site into the internet ecosystem.
The first step in any off-site SEO strategy is getting backlinks. This term designates all the links made by other sites pointing to your site. They are important because it shows Google that we are talking about your site, that it is relevant.
In SEO, we talk about website authority. For this, you will have to focus on quality backlinks and not their quantity. Finally, ideally, both! especially if you are in a competitive field. This means that the more authority the site that points to yours has, the greater the impact in terms of SEO.
According to your needs, consult our SEO team of experts in Surat directly
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