Techniques that our SEO team use
Being visible on the first page of Google results is essential for all businesses. To give you an idea, 81% of people surveyed say they do an Internet research before making a purchase.
When we say “Internet”, we are actually talking about Google, which captures more than 90% of searches carried out on the web.
Therefore, if you want to grow your business, you need to be visible on Google. More precisely, on the first page of the results, because 75% of Internet users never go to the following pages.
SEO is essential for the visibility of your business because you want people to easily find your business, your products or your services.
For internet marketers, this is the best way to drive new leads into your funnel when they don't yet know your brand.
If you don't optimize your website for search, you are wasting the potential of your content; you are missing out on some readers and therefore losing customers!
Note that Internet users look at the first results. If your website appears on page 2 or more, you will not have or very few visitors...
How to be referenced on Google?
First of all, your content should be super qualitative. The goal is not to fool Google and its algorithms.
Two ways Google uses to assess the quality of content are its length and freshness.
Well-researched content of at least 2000 words impresses Google and will get you a prominent place in the search engine results pages (called SERP for “Search Engine Result Page ").
Updating your website pages regularly with fresh content is also an important SEO factor. A good rule of thumb is to post new content at least once a week to avoid being outdated in Google's eyes.
1. Find the right keywords
The first step - and not the least! - is to carry out a search for keywords specific to your domain and your location. Want to know what are the qualities of a good keyword? This will be precise, specific, targeted (but not too much), localized, quite researched and which converts. We do avoid at all costs words that are too general, competitive, untargeted and little sought after.
2. Optimize internal content pages
Once we determine your keywords related to your business, we do add them strategically to the internal pages of your site. Always remember visitors are more likely to stay on any site if the content there is what they're looking for..
We always avoid keyword stuffing because we know that Google will detect this (sooner or later) and will not benefit your site in any way. Your keywords should be used methodically and our SEO analyst does the same.
You can hire best SEO agency in Indore to write SEO optimized content for your website.
3. Optimize titles and subtitles
These are crucial elements, titles and subheadings are very important for your SEO. In addition to being eye-catching for the reader, they must contain keywords that will allow them to be well referenced in search engines. With a double impact, either on the click-through rate and on the ranking of your site in the search results, the titles and sub-titles are not to be taken lightly!
We do prepare an ideal title between 50 and 60 characters long that contains your keywords.
Also we do not reuse the same title for multiple pages on your website as it will create keyword cannibalization issue and you will be penalized by Google.
4. We write your Meta description
Another smart way to improve your SEO is to write a relevant Meta description that will appear as a snippet under your page title in the SERPs.
This snippet is simply a brief summary of your page for users to preview your content.
If Google decides that your description is relevant to the user's query, the Meta description will display as a snippet with a short summary of the page under the title tag.
Be careful, if you do not write your own description, Google will automatically display an extract from the content of your page.
As per best SEO practices we always use your main keywords in your meta description so that those words are bolded by the search engine in the snippet.
This is an effective way to get the user's attention to your keywords, which will result in a higher click-through rate on your results.
5. Internal and external links
A factor that also greatly influences the positioning of your site on search engines is the presence of links on your site. Internal links in your texts will direct traffic to other pages on your website. Internal links improves crawling of your website that improves (somehow) your keywords ranking.
However, the most important links are "back links", those inbound links that point to your site from others website. These links, which can come from blogs, news websites, partner’s website, other businesses, social networks or others, are considered references in the eyes of Google, which brings additional credibility to your site. These are at the heart of Google's algorithm and go a long way in improving your SEO, your business reputation and customer engagement.